Brand Identity & Strategy

Authentic brands start with truth, story and purpose.

Your brand is more than a logo or visual identity — it’s the story you tell, the values you live by and the way people experience your organisation. Our Brand Identity & Strategy services support organisations to define, refine or evolve their identity in a way that is authentic, culturally informed and grounded in purpose.

At Indigico Creative, we help organisations articulate who they are and why they exist, ensuring their brand reflects integrity, respect and meaningful connection — not just market positioning.

Our Approach

Our approach to brand identity and strategy is deeply relational and values-led. We take time to understand your organisation’s history, purpose, people and aspirations, working with you to uncover the stories and values that sit at the heart of your brand.

We bring a culturally informed lens to brand development, supporting organisations to consider how culture, community and responsibility shape the way they communicate and operate. This ensures your brand strategy is not only visually cohesive, but ethically grounded and aligned with your commitments to respect, inclusion and reconciliation.

The Benefits

As an external partner, Indigico provides objective insight, creative guidance and strategic direction to help your brand evolve with clarity and authenticity. Our services help organisations:

Gain clarity around purpose, values and identity
Communicate more consistently and confidently across all touchpoints
Build trust and credibility with audiences, stakeholders and communities
Strengthen internal alignment and shared understanding across teams
Ensure branding and communications are culturally respectful and authentic
Align brand expression with organisational strategy and RAP commitments
Support long-term sustainability and meaningful impact, not just visibility

How we can support you

Our Brand Identity & Strategy services are tailored to your needs and can include:

Brand discovery and values clarification workshops
Defining or refining brand purpose, vision and core values
Cultural review of brand, communications and storytelling
Brand narrative, messaging and tone of voice development
Visual identity development or evolution
Aligning brand strategy with cultural commitments and organisational goals
Supporting internal brand understanding and adoption

How we work

Our Brand Identity & Strategy services are carefully planned and thoughtfully delivered, and include 4 core stages:

Stage 1: Discovery & Insight

We begin with deep listening and exploration. Through conversations, workshops and research, we uncover your organisation’s story, purpose, audience and context. This stage creates a strong foundation grounded in truth and clarity.

Stage 2: Cultural Analysis & Review

We apply a cultural lens to review your existing brand, communications and ways of working. This stage identifies strengths, gaps and risks, ensuring cultural integrity, respect and alignment with First Nations perspectives and commitments.

Stage 3: Strategy & Creation

Using these insights, we develop a clear and cohesive brand strategy. This may include defining your brand narrative, values, messaging framework and visual direction — all grounded in authenticity, culture and purpose.

Stage 4: Alignment & Activation

We support you to embed your brand across teams, communications and touchpoints. This stage focuses on alignment, consistency and practical application, ensuring your brand is understood, lived and sustained over time.